Affligem

AFFLIGEM
Own indulgence on the abbey beer market

The challenge
Communicate the long-established premiumness of the brand as well as its new positioning as the « true gourmet beer »

Our brand idea
Highlight the star-ingredient of every reference, while developing an editorial content focused on the drinking ritual, based on its new beer-tasting chalice glass.

Result
A packaging that creates some differentiation inside the category and efficiently establishes the brand on the targeted territory

Identity Packaging Design
 
Own indulgence on the abbey beer market
Own indulgence on the abbey beer market