Evian Facial Spray

EVIAN FACIAL SPRAY
Transform a utilitarian fashion accessory into a beauty must-have

The Challenge
Support the repositioning of the Evian facial spray and assist in the brand's strategic shift from pragmatic personal hygiene to elegant beauty and body care.

Our Brand Idea
We made the brand's founding codes more sophisticated before incorporating them into a shape with a more feminine feel. In order to boost brand appeal, we commissioned two consecutive limited editions - launched exclusively at Colette - from established fashion illustrators in the world of fashion. In 2008, Stéphane Manel put his name to the "Fashion Limited Edition", creating three emblematic bottles which were supremely feminine, cosmopolitan and elegant. The following year, the illustrator Coco created a "Beauty" edition, featuring three graceful, delicate faces celebrating natural care.

The Result
Having already sold 8 million units in 75 countries, this rebranding campaign allowed the brand to accelerate its international development, and in particular in Japan and South Korea.

Packaging Design Curation
 
Transform a utilitarian fashion accessory into a beauty must-have
Transform a utilitarian fashion accessory into a beauty must-have