Panachade

PANACHADE
Refresh the alcohol-free beer category

The challenge
Create a new flavoured range under Panach’ endorsement, that meets the growing search for taste diversification and lightness on the beer market

Our brand idea
Create a new subbrand named « Panachade », the perfect match between Panach alcohol-free beer expertise and the fresh and natural world of lemonade

The result
An off-the-wall positioning combined with a craft look&feel that were warmly welcomed by retailers

Packaging Design Innovation Positioning Naming
 
Refresh the alcohol-free beer category
Refresh the alcohol-free beer category