From brand activism to consumer engagement
Biocoop, a pioneer of the organic industry for 30 years, had to clarify its uniqueness and make in more accessible, in a situation of booming competition.
The Brand idea
Blackandgold supported the group’s brand platform redefinition. This translated into a renewed commitment to community organic farming with the highest quality standards. But also human beings at the heart of its organization, through its historical cooperative framework, solidarity and fair trade with the producers and friendliness in the stores.
This was captured in a new signature: “La Bio nous rassemble” (Organic farming brings us/needs us together). It carries out an optimistic message as well as a friendlier and more inviting identity. Positive and reassuring blue is adopted as a new brand color. An outstretched hand and the sprout illustrate the collaboration between all the actors and the action for a desirable future.
This new identity puts together internal energies and gives visibility to an expanding brand.