The challenge
Implement Charal’s new concept ‘L’Atelier’ on pack, aiming at highlighting artisan quality of meats, through careful selection of the best meat breeds.

The Brand Idea
Emphasize the line’s premiumness through the creation of a selective packaging identity: a seal structure certifying the product’s quality and supporting a magnified visual.

The result
A range that stands out while still belonging to Charal family, bringing a halo of premium quality to the brand.