
PANACHADE
Refresh the alcohol-free beer category
The challenge
Create a new flavoured range under Panach’ endorsement, that meets the growing search for taste diversification and lightness on the beer market
Our brand idea
Create a new subbrand named « Panachade », the perfect match between Panach alcohol-free beer expertise and the fresh and natural world of lemonade
The result
An off-the-wall positioning combined with a craft look&feel that were warmly welcomed by retailers


